The aim of this event is to encourage the students' creativity and critical thinking by offering them practical comments from industry specialists who have hands on experience in the market. The guest judges for this event were Dr. Galal Zaki (Executive Consultant, Integrated Marketing Communications), Dr. Menna Farouk (TV anchor/presenter and media person) and Dr. Lamis Mourad (Nutrition Specialist). All guests shared with their valuable comments as to how to enrich the students’ work. The work included the objective, message, channel, and audience of the campaign. Also the budget allocation for various media channels e.g. T.V., radio, outdoor, billboards and internet was presented. The projects were under the supervision of Prof. Ahmed Samir Roushdy.