BA Honours in Marketing and International Business

This undergraduate programme is designed for students who are interested in an exciting career in marketing and international business.
The programme aims to:

• Provide students with systematic and coherent body of knowledge with in-depth understanding of subject related material and a solid foundation in theories and concepts of marketing and international business.
• Develop the ability to interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of firms, organizations, and industries.
• Stimulate and challenge students' ability to think as customers, quality and global oriented marketers.
• Enhance the competence of our students in the job markets and enable them to succeed in a marketing profession such as designing, organizing, and evaluating marketing research assignments, defining marketing and management decision-making processes.
• Enhance oral and written communication skills; and the use of information technology, specialised computer packages and statistical techniques.
  Prepare students to pursue postgraduate studies or professional qualifications in the field of marketing and international business with the required research skills and competence.
  
  

Year 2
- Statistics for Economists I
- English Language for Research Purposes
- Human Resources Management
- Essentials for Accounting II
- Financial Management I
- Introductory Management
- Principles of Marketing
- Scientific Thinking
- Database Management Systems
- Social Psychology
- Business Law

Year 3

- Microeconomic Theory
- Economic Development
- Money and Banking
- Public Finance
- Comparative Economic Systems
- Labour Economics
- Statistics for Economists II
- Introduction to Political Science II

Year 4
- International Trade
- Middle East Economics
- History of Economic Thought
- Seminar Series: Contemporary Economic issues
- Economics of Egypt
- Introduction to Econometrics Methods
- Environmental Economics
- International Relations
- Rise of Modern Civilization
- Economic Planning and Project Evaluation